Angelica Rockford
Marketing & Business Strategist
Marketing and Business Administration student at George Brown College with experience in advertising, digital marketing, sales, and retail environments. Background includes high-pressure industries such as cruise tourism, luxury retail, and digital advertising, with hands-on experience in account management, campaign optimization, and client relationship management at X (formerly Twitter).
Strong interest in fashion retail, e-commerce, and winter apparel brands, with a focus on companies such as Zara, Aritzia, COS, Massimo Dutti, Canada Goose, Arc’teryx, Moncler, Moose Knuckles, and Uniqlo.
AboutMe
Hi, my name is Angelica. I’m a Marketing and Business Administration student at George Brown College with professional experience in advertising, sales, customer service, and retail-focused environments.
My work experience spans international cruise operations, luxury retail, and digital advertising, where I developed strong capabilities in client relationship management, sales strategy, campaign performance analysis, and customer engagement.
I am also active in public speaking through Toastmasters and currently a candidate for President (2026), where I continue strengthening my leadership and professional communication skills.
My career goal is to build a career in sales and brand partnerships within fashion retail and performance apparel, working with clothing and lifestyle brands such as Zara, Aritzia, COS, Massimo Dutti, Uniqlo, Canada Goose, Arc’teryx, Moncler, and Moose Knuckles.
In addition, I use writing and storytelling to support brand messaging, content strategy, and audience engagement.
Projects
GPA
Certifications
Projects
Education
Dec 2025 – Apr 2027 (Current)
Business Management | Supply Chain (Part-time)
Toronto Metropolitan University
2026 (Current)
Business Administration – Marketing B158
George Brown College
2025
Persuasive Negotiator
Yale University | Coursera
2025
Strategic Sales Management
Coursera
2025
Leadership and Management Training Programs
Dale Carnegie Leadership Training
2024
Heavy in Customer Service and Leadership Program
PCPI
2024
PMP Certification (Project Management Professional)
PMI.org
2024
Successful Negotiation Skills
University of Michigan | Coursera
2024
Canva Graphic Design for Entrepreneurs – Design 11 Projects
Udemy
2023
Attract and Engage Customers with Digital Marketing
Issued Feb 2022
International Business Essentials
University of London
2022
Canva Masterclass for Social Media and Content Creation
Udemy
2022
Advanced Digital Marketing and Communication
BrainStation
Feb 2009 – Dec 2013
Bachelor’s Degree, International Business, Economy, and Management
Universidad Alas Peruanas, Peru
CoreCompetencies
Sales & Leadership
Brand & Retail Marketing
Digital Marketing
Tools&Technologies
CRM & Analytics
Design & Content
Productivity & Office
Experience
2024 – 2025 · Part-time
Sales & Marketing Specialist
BetterHelp
- Increased client conversions by 35% through targeted affiliate marketing strategies and personalized product recommendations.
- Expanded digital reach 40% using multi-channel campaigns (social media, email, referrals, and blog content).
- Generated 15,000+ blog views through SEO-optimized content promoting mental health products and books.
- Improved revenue 20% in six months by optimizing affiliate offerings and marketing strategies.
- Maintained 95% client satisfaction by delivering personalized support and resolving customer pain points.
Leadership&Initiatives
Speaker & Executive Leader – Toastmasters Yonge & Eglinton
Toastmasters Yonge and Eglinton
·June 2024 – Present
- Serve as Club President, leading the executive team, coordinating weekly operations, and ensuring consistent delivery of meetings and events.
- Facilitate structured meetings, manage agendas, and align members around shared objectives, demonstrating operational planning and stakeholder coordination.
- Provide ongoing mentorship and performance feedback, strengthening persuasive communication, leadership presence, and decision-making skills relevant to marketing and cross-functional teams.
- Plan and host events, monitor engagement, and adjust strategies to improve participation, reflecting continuous improvement and data-informed decision-making.
Recreational Volleyball & Tennis – Toronto
Toronto
- Participate regularly in team and individual sports, reinforcing teamwork, resilience, and adaptability in dynamic, fast-paced environments.
- Develop focus, discipline, and performance under pressure—skills transferable to deadline-driven marketing campaigns and operational coordination roles.
Network&Events
Marketing & Business Events
Let'sConnect
I'm passionate about marketing, sales leadership, and building meaningful brands. Whether you're looking for a driven team player or want to collaborate on a creative project, let's talk.
Let's build something great together.